Deceptive Advertising: A Practical Approach to Measurement
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference28 articles.
1. Detecting and Correcting Deceptive Advertising
2. Applications of Consumer Information Processing Research To Public Policy Issues
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4. Deception by Endorsers. An Empirical Analysis of Deceptive Claims in Advertising;European Advertising Academy;2019
5. Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market;Journal of Marketing Communications;2017-05-12
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