Applications of Consumer Information Processing Research To Public Policy Issues

Author:

Armstrong Gary M.1,Kendall C.L.1,Russ Frederick A.1

Affiliation:

1. University of North Carolina

Publisher

SAGE Publications

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference29 articles.

1. Armstrong, G.M. and J.P. McLennan (1973) ''The Federal Trade Commission and the investigation and regulation of deception in advertising," pp. 430-436 in T. M. Greer (ed.) Conceptual and Methodological Foundations of Marketing. Chicago: American Marketing Association.

2. Perceived Risk and Its Components: A Model and Empirical Test

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