Affiliation:
1. University of North Carolina
Subject
Linguistics and Language,Language and Linguistics,Communication
Reference29 articles.
1. Armstrong, G.M. and J.P. McLennan (1973) ''The Federal Trade Commission and the investigation and regulation of deception in advertising," pp. 430-436 in T. M. Greer (ed.) Conceptual and Methodological Foundations of Marketing. Chicago: American Marketing Association.
2. Perceived Risk and Its Components: A Model and Empirical Test
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