Publisher
Springer International Publishing
Reference66 articles.
1. Aaker, D. A. (1974). Deceptive advertising. In D. A. Aaker & G. S. Day (Eds.), Consumerism: Search for the consumer interest (pp. 137–156). New York: Simon & Schuster.
2. Abela, A. V. (2014). Appealing to the imagination: Effective and ethical marketing of religion. Journal of Business Research, 67, 50–58.
3. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
4. Akerlof, G. (1970). The market for lemons. Quarterly Journal of Economics, 84(3), 488–500.
5. American Marketing Association. (2013). Definition of marketing. Retrieved from
https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
.
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献