Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising
Author:
Affiliation:
1. Marketing, Clark Atlanta University, Atlanta, Georgia, USA
2. Temerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USA
3. Armstrong-Mabee Business Center 323, Texas Wesleyan University, Fort Worth, Texas, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2310054
Reference68 articles.
1. The Dimensionality of Beliefs toward Advertising in General
2. Arens, William, and Michael Weigold. 2021. M: Advertising (4th ed.). New York: McGraw Hill.
3. Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers
4. Word-of-Mouth, Traditional and Covert Marketing: Comparative Studies;Boyer Stefanie;Academy of Marketing Studies Journal,2015
5. The 70% Majority: Enduring Consumer Beliefs about Advertising
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