Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy-Reference-Cited by-同舟云学术

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Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy

Published:2017-07 Issue: Volume:21 Page:4-25
ISSN:2444-9695
Container-title:Spanish Journal of Marketing - ESIC
language:en
Short-container-title:Spanish Journal of Marketing - ESIC

Author:

Sanclemente-Téllez J.C.

Publisher

Emerald

Subject

Marketing

Reference145 articles.

1. Marketing y Responsabilidad Social Empresarial. Un mapa de navegación;Alvarado;Teoría y Praxis,2007

2. Corporate social responsibility – From a mere concept to an expected business practice;Amin-Chaudhry;Social Responsibility Journal,2016

3. Can social responsibility be handled as a corporate investment?;Anderson;Business Horizons,1987

4. The disadvantaged consumer;Andreasen,1975

5. Social marketing: Its definition and domain;Andreasen;Journal of Public Policy & Marketing,1994

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