Corporate social responsibility – from a mere concept to an expected business practice

Abstract

Purpose – In the past hundred years, the concept of corporate social responsibility (CSR) has seen a remarkable development with various notions of “what is the right thing to do” for the corporations in that era. This paper aims to highlight the journey of CSR staring from an “abstract concept” in the early twentieth century to a well-recognised and “expected business practice” in the present. Design/methodology/approach – This paper presents a meta-analysis of the relevant CSR literature and finds 12 common themes emerging in different periods. This is presented in a chronological order starting from early 1920 to the present day for ease of understanding. The literature chosen is intentionally broad as not to miss a clear view of the times and the themes in CSR discourse. Findings – The concept of CSR was viewed as a “social obligation” in the earlier literature (1920s-1960s), as the businesses were thought to operate for the well-being of a community and not for the prosperity of the sole owner(s). A little later, in the 1960s and 1970s, only adoption of socially responsible activities and practices, which were voluntary and beyond legal obligation, were deemed CSR. The 1980s saw businesses trying to find a rational and financially quantifiable justification for adopting activities that were socially responsible, thus the emphasis of “corporate social performance”. The 1990s shifted the impetus on “reporting, transparency and accountability” with numerous reporting requirements. The 2000s sought a win-win situation through the development of “creating shared value” as a result of adopting CSR initiatives. The concept of CSR became an “accepted and expected business practice” in the decade of 2000, with various governments, global entities and organisations issuing their own understanding and definitions of CSR. Originality/value – This research paper provides an account of the evolution in the concept of CSR in the past century which has seen numerous changes in the manner businesses conduct their operations. The identified themes are reflective of the journey of CSR. This is an informative paper which is very topical in today’s climate of stakeholder scrutiny of business’ working.