Author:
Muela-Molina Clara,Perelló-Oliver Salvador,Campos-Zabala M. Victoria,de la Quintana-García Alfonso
Publisher
Springer Fachmedien Wiesbaden
Reference57 articles.
1. Amos, C.; G. Holmes and D. Strutton (2008), “Exploring the relationship between celebrity endorser effects and advertising effectiveness,” In: International Journal of Advertising Vol. 27: 209- 234.
2. Armstrong, G. M.; M. N. Gurol and F.A. Russ (1980), “Defining and measuring deception in advertising: A review and evaluation,” in: Current Issues and research in Advertising Vol. 3: 17-39.
3. Attas, D. (1999), “What’s wrong with” deceptive” advertising?,” in: Journal of business ethics Vol. 21: 49-59.
4. Barbour, F. L. and D. Gardner (1982), “Deceptive advertising: A practical approach to measurement,” Journal of Advertising vol. 11: 21-30.
5. Belch, G. E. and M. A. Belch (2007), “Advertising and Promotion: An Integrated Marketing Communications Perspective,” (7th ed.), McGraw-Hill/Irwin: New York.