Debunking fake ad claims: the moderating role of gender-Reference-Cited by-同舟云学术

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Debunking fake ad claims: the moderating role of gender

Published:2023-01-31 Issue:8 Volume:42 Page:1352-1376
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Banerjee Somak¹,Rocereto Joseph F.²,Kwak Hyokjin³,Pandey Arpita⁴

Affiliation:

1. College of Business and Economics, California State University, Los Angeles, CA, USA

2. Leon Hess Business School, Monmouth University, West Long Branch, NJ, USA

3. Indian Institute of Management Ahmedabad, Ahmedabad, Gujarat, India

4. Indian Institute of Management Bangalore, Bangalore, Karnataka, India

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2171554

Reference68 articles.

1. Gender Differences in Tackling Fake News: Different Degrees of Concern, but Same Problems

2. Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements;Bearden W. O.;Journal of Retailing,1984

3. Political Ideology Predicts Perceptions of the Threat of COVID-19 (and Susceptibility to Fake News About It)

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice;International Journal of Advertising;2023-11-20

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