Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference56 articles.
1. Dimensions of Consumer Expertise
2. Advertising Research Issues from FTC versus Stouffer Foods Corporation
3. Consumer Generalization of Nutrient Content Claims in Advertising
4. The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach
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