The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach-Reference-Cited by-同舟云学术

The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach

Published:1984-01 Issue:1 Volume:3 Page:1-25
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Brucks Merrie¹,Mitchell Andrew A.²,Staelin Richard³

Affiliation:

1. Business Administration at the School of Business Administration, University of North Carolina, Chapel Hill, North Carolina 27514.

2. Marketing in the Graduate School of Industrial Administration, Carnegie-Mellon University, Schenley Park, Pittsburgh, Pennsylvania 15213.

3. Business Administration and the Associate Dean for Faculty Affairs at the Fuqua School of Business, Duke University, Durham, North Carolina 27706.

Abstract

The effect of providing nutritional information in food advertisements is examined experimentally in this study. The results indicated that this information only affected the early stages of processing. An econometric model indicated that nutritional knowledge and product class characteristics affected different stages of the information acquisition process.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391568400300101

Reference30 articles.

1. A spreading activation theory of memory

2. Nutrition Labeling for Canned Goods: A Study of Consumer Response

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