Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust
Author:
Affiliation:
1. Department of Business Administration, John Cabot University, Rome, Italy
2. Chair of International Marketing, ESCP Business School, Berlin, Germany
3. Faculty of Economics and Management, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2020.1786614
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