Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations

Published:2024-09 Issue: Volume:206 Page:123530
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Xu Hui,Wu Yang

Publisher

Elsevier BV

Reference122 articles.

1. IoT and its impact on the electronics market: a powerful decision support system for helping customers in choosing the best product;Abdel-Basset;Symmetry,2019

2. Theories of Cognitive Consistency: A Sourcebook,1968

3. The role of multidimensional country-of-origin attributes: exploring the antecedents of international brand attitude and image;Ahn;J. Mark. Commun.,2023

4. Country-of-origin marketing: a list of typical strategies with examples;Aichner;J. Brand Manag.,2014

5. Country image at risk: spillover effects of product-harm crises and the role of trust;Aichner;J. Glob. Mark.,2021

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP