The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image
Author:
Affiliation:
1. School of Business, Hanyang University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2191607
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1. Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites
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5. Structural equation modeling in practice: A review and recommended two-step approach.
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