Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research
Author:
Affiliation:
1. School of Business; Aalto University; PO Box 21230, FI-00076 Aalto Helsinki Finland
2. Stockholm Business School; Stockholm University; Stockholm SE-106 91 Sweden
3. Department of Psychology; Stockholm University; Stockholm SE-106 91 Sweden
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1550/fullpdf
Reference68 articles.
1. Antecedents, moderators and dimensions of country-of-origin evaluations;Ahmed;International Marketing Review,2008
2. Nature and operation of attitudes;Ajzen;Annual Review of Psychology,2001
3. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
4. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach;Balabanis;Journal of the Academy of Marketing Science,2004
Cited by 68 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Country branding research: a decade’s systematic review;Cogent Business & Management;2024-01-31
2. The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers;Humanities and Social Sciences Communications;2023-09-28
3. Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior;Journal of Choice Modelling;2023-09
4. How do controversial foreign country images affect consumers?;International Journal of Consumer Studies;2023-07-12
5. Global versus Localized Positioning Strategies in Base of the Pyramid Markets: The Roles of Admiration and Animosity;AIB Insights;2023-06-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3