Country-of-origin marketing: A list of typical strategies with examples-Reference-Cited by-同舟云学术

Country-of-origin marketing: A list of typical strategies with examples

Published:2013-11-15 Issue:1 Volume:21 Page:81-93
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Aichner Thomas

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2013.24.pdf

Reference47 articles.

1. Alquati, R. (1975) Sulla FIAT e altri scritti. Milan, Italy: Feltrinelli.

2. Al-Sulaiti, K.I. and Baker, M.J. (1998) Country of origin effects: A literature review. Marketing Intelligence and Planning 16 (3): 150–199.

3. Beverland, M. and Lindgreen, A. (2002) Using country of origin in strategy: The importance of context and strategic action. Journal of Brand Management 10 (2): 147–167.

4. Bilkey, W.J. and Nes, E. (1985) Country-of-origin effects on product evaluation. Journal of International Business Studies 13 (1): 89–100.

5. British Chamber of Commerce. et al. (2010) Made In … labelling should remain on a voluntary basis!. www.dihk.de/ressourcen/downloads/made_in_statement.pdf , accessed 14 December 2012.

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