Counteracting the Impact of Online Fake News on Brands

Author:

Cham Tat-Huei123ORCID,Cheng Boon-Liat4,Aw Eugene Cheng-Xi12ORCID,Tan Garry Wei-Han12567ORCID,Loh Xiu-Ming8,Ooi Keng-Boon1956

Affiliation:

1. UCSI University, Kuala Lumpur, Malaysia

2. IQRA University, Karachi, Pakistan

3. Tashkent State University of Economics, Tashkent, Uzbekistan

4. Sunway University, Petaling Jaya, Malaysia

5. Swinburne University of Technology Sarawak Campus, Kuching, Malaysia

6. Nanchang Institute of Technology, Nan Chang, People’s Republic of China

7. Yunnan Normal University, Kunming, People’s Republic of China

8. Universiti Tunku Abdul Rahman (Kampar Campus), Perak, Malaysia

9. FORE School of Management, New Delhi, India

Publisher

Informa UK Limited

Subject

Computer Networks and Communications,Education,Information Systems

Reference131 articles.

1. Parsons DD. The impact of fake news on company value: evidence from tesla and galena biopharma. Chancellor’s Honors Program Projects; 2020 [accessed 2021 Nov 7]. https://trace.tennessee.edu/utk_chanhonoproj/2328.

2. Causes and consequences of mainstream media dissemination of fake news: literature review and synthesis

3. Gilbert B. The 10 most-viewed fake-news stories on Facebook in 2019 were just revealed in a new report. Insider Inc; 2019 [accessed 2021 Nov 5]. https://www.businessinsider.com/most-viewed-fake-news-stories-shared-on-facebook-2019-2019-11.

4. Imamura T. Real events caused by fake news in the US. Marubeni; 2017 [accessed 2022 Feb 21]. https://www.marubeni.com/en/research/potomac/backnumber/19.html.

5. Greenspan RE. A top YouTuber slammed Dasani over additive conspiracy theories. Experts say they don’t hold water. Insider Inc; 2020 [accessed 2021 Nov 3]. https://www.businessinsider.com/dasani-water-salt-controversy-shane-dawson-video-2020-4.

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