The Role of Emotions in Team-licensed Merchandise Consumption: Examining the Relationships among Team Identification, Team Performance, Emotions, and Purchase Intention-Reference-Cited by-同舟云学术

The Role of Emotions in Team-licensed Merchandise Consumption: Examining the Relationships among Team Identification, Team Performance, Emotions, and Purchase Intention

Published:2023-08-24 Issue: Volume: Page:1-20
ISSN:2470-4067
Container-title:Journal of Global Sport Management
language:en
Short-container-title:Journal of Global Sport Management

Author:

Lee Minkyo¹^ORCID,Gang Alex C.²^ORCID,Kim Dae Yeon³^ORCID,Yeo In Sung⁴,Pedersen Paul M.⁵^ORCID

Affiliation:

1. Department of Educational Psychology, Leadership, and Higher Education, University of Nevada, Las Vegas, NV, USA

2. Department of Educational Leadership and Sport Management, Washington State University, WA, USA

3. Department of Sport Management, University of Central Missouri, Warrensburg, MO, USA

4. Department of Sports Industry Studies, Yonsei University, Seoul, South Korea

5. Department of Kinesiology within the School of Public Health, Indiana University, Bloomington, IN, USA

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/24704067.2023.2248149

Reference82 articles.

1. Examining the meanings and consumption of sport licensed products through team identification

2. The Role of Emotions in Marketing

3. Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin

4. It's Not Whether You Win or Lose; It's How The Game is Played

5. BIRGing with the Best; CORFing for the Country: Fan Identification and Nationalism during the 2014 FIFA World Cup

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