The Role of Emotions in Marketing-Reference-Cited by-同舟云学术

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The Role of Emotions in Marketing

Published:1999-04-01 Issue:2 Volume:27 Page:184-206
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Bagozzi R. P.,Gopinath M.,Nyer P. U.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070399272005

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