Author:
Bee Colleen C.,Madrigal Robert
Subject
Marketing,Communication,Business and International Management
Reference32 articles.
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3. Context Is Key: The Effect of Program-Induced Mood on Thoughts About the Ad;Andrew Aylesworth;Journal of Advertising,1998
4. Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness;V. Broach;Journal of Advertising,1995
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