Author:
Apostolopoulou Artemisia,Papadimitriou Dimitra
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference88 articles.
1. 2012 Sports Business Resource Guide & Fact Book. (2011, J-52). North American retail sales of licensed sports merchandise. Street & Smith’s Sports Group.
2. Aaker, D.A. 1991. Managing brand equity. New York, NY: The Free Press.
3. Ahn, T., Y.I. Suh, J.K. Lee, and P.M. Pedersen. 2012. Sport fans and their teams’ redesigned logos: An examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. Journal of Sport Management 27(1): 11–23.
4. Anderson, J., and D. Gerbing. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103(3): 411–423.
5. Andrew, D.P.S., S. Kim, N. O’Neal, T.C. Greenwell, and J.D. James. 2009. The relationship between spectator motivations and media and merchandise consumption at a professional Mixed Martial Arts event. Sport Marketing Quarterly 18(4): 199–209.
Cited by
13 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献