What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field
Author:
Affiliation:
1. Administration Graduation Program, Universidade Nove de Julho, São Paulo, Brazil
2. Nove de Julho University, Brazil
3. ISEG–Lisbon School of Economics and Management, Lisbon, Portugal
Funder
CNPq project entitled “Exploring the Role of Customer Relationship Management in Organizational Innovation Capability
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2018.1440139
Reference33 articles.
1. A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
2. Understanding customer relationship management (CRM)
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4. The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach;SN Business & Economics;2023-01-31
5. Customer Relationship Management in an Era of Digital Disruption and Business Model Evolution;Journal of Enterprise and Business Intelligence;2023-01-05
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