A Bibliographic Review to Identify Trend Topics and Sustainability of Customer Relationship Management Strategies
Author:
Affiliation:
1. J C Bose University of Science and Technology, Faridabad, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2024.2307107
Reference38 articles.
1. Building a conceptual model for E-CRM implementation strategy;Al Jarrah M. A.;International Journal of Academic Research in Business in Social Sciences,2020
2. Concurrent Evaluation of Customer Relationship Management and Organizational Excellence: An Empirical Study
3. Customer retention management processes
4. What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field
5. Aria M. & Cuccullo C. (2017). https://www.bibliometrix.org/home/index.php/layout/bibliometrix
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