New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Author:
Affiliation:
1. Institute for Service Leadership, Amersfoort, The Netherlands;
2. Faculty of Behavioural, Management and Social Sciences, University of Twente, Enschede, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1664868
Reference27 articles.
1. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
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