Digital Orientation and Company’s Performance. The Mediating Role of Relational Capacity-Reference-Cited by-同舟云学术

Digital Orientation and Company’s Performance. The Mediating Role of Relational Capacity

Published:2023-07-21 Issue: Volume: Page:1-16
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Silva Pedro Mendonça¹²³^ORCID,Santos José Freitas²³⁴^ORCID,Pêgo Renata⁵⁶

Affiliation:

1. PhD Economic and Business Sciences, Aveiro University, Aveiro, Portugal

2. Professor at the Management Department, ISCAP (Porto Polytechnic), São Mamede de Infesta, Portugal

3. Researcher at CEOS.PP - Centre for Social and Organizational Studies, Matosinhos, Portugal

4. PhD Economic Sciences, University of Minho, Braga, Portugal

5. Master’s in Digital Marketing, ISCAP (Porto Polytechnic), São Mamede de Infesta, Portugal

6. Digital Marketing Specialist and Consultant

Funder

FCT

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2237848

Reference42 articles.

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4. The digital transformation of business. Towards the datafication of the relationship with customers

5. Effect of Stakeholders-Oriented Behavior on the Performance of Sustainable Business