The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/31/1/87/17929067/31-1-87.pdf
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3. Aaker, Jennifer, Susan Fournier, and S. Adam Brasel (2004), “When Good Brands Do Bad,” Journal of Consumer Research, 31 (June), 1–16.
4. Baron, Reuben M. and David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51 (December), 1173–82.
5. Batson, C. Daniel, Jay S. Coke, M. L. Jasnoski, and Michael Hanson (1978), “Buying Kindness: Effect of an Extrinsic Incentive for Helping on Perceived Altruism,” Personality and Social Psychology Bulletin, 4 (Winter), 86–91.
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