Curriculum Assessment in Marketing Programs: Current Status and Examination of Aacsb Core Standards at the Program Level
Author:
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2005.11488901
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1. An Attitude Model for the Study of Brand Preference
2. An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success
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