AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN-Reference-Cited by-同舟云学术

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN

Published:2021-09-06 Issue: Volume: Page:1-19
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Zahay Debra¹,Pollitte Wesley A.¹,Reavey Brooke²,Alvarado Antonio³

Affiliation:

1. Marketing, Operations, and Analytics Department, The Bill Munday School of Business, St. Edward’s University, Austin, TX, USA

2. Marketing, Brennan School of Business, Dominican University, River Forest, IL, USA

3. Management and Entrepreneurship Department, The Bill Munday School of Business, St. Edward’s University, Austin, TX, USA

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2021.1947856

Reference76 articles.

1. Market Research in the “Real” World: Are We Teaching Students What They Need to Know?

2. Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education

3. A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

4. Revisiting the Relationship Between Marketing Education and Marketing Career Success

5. Barshay, J. (2018, September 10), College students predicted to fall by more than 15% after the year 2025. Hechinger. Retrieved from https://hechingerreport.org/college-students-predicted-to-fall-by-more-than-15-after-the-year-2025/

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