Digital Marketing and Analytics Education: A Systematic Review
Author:
Affiliation:
1. University of Hartford, West Hartford, CT, USA
2. California State University, Fullerton, USA
3. Hongik University, Seoul, Republic of Korea
Abstract
Publisher
SAGE Publications
Subject
Marketing,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/02734753231166414
Reference67 articles.
1. Opportunities and challenges for big data analytics in US higher education
2. A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics
3. The Klout Challenge: Preparing your Students for Social Media Marketing
4. Engaging Students With Social Media
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses;Journal of Marketing Education;2024-01-10
2. The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry;Journal of Marketing Education;2023-11-24
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