The Klout Challenge: Preparing your Students for Social Media Marketing
Author:
Affiliation:
1. a College of Business, Department of Marketing, Florida State University, Tallahassee, FL
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008230114
Reference18 articles.
1. "Ivory Tower or Real World: Do Educators and Practitioners See the Same World?;Matti Aistrich;Marketing Education Review,2006
2. Bussey, John (2012), "The Days of Klout and Clawback," Wall Street Journal, April 18 (available at http://online.wsj.com/article/SB10001424052702303624004577340021623552312.html
3. Griffith, Erin (2011), "Getting Your Klout Out: The Site's Social Media Influence Score Is Showing Up on Resumes," Adweek, May 17 (available at www.adweek.com/news/advertising-branding/getting-your-klout-out-131629/
4. Klout (2013), "Understanding Klout" (available at http://klout.com/corp/klout_score/
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