ASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEARCH SERVICE LEARNING PROJECT: THE MR-SL SCALE
Author:
Affiliation:
1. Marketing, Rawls College of Business, Texas Tech University, Lubbock, USA
2. Texas Tech University, Lubbock, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2019.1621679
Reference89 articles.
1. Pedagogical affect, student interest, and learning performance
2. Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes
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4. Service Learning: Applications and Research in Business
5. A Critical Look at the Use of Group Projects as a Pedagogical Tool
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