Study Abroad Learning Activities: A Synthesis and Comparison-Reference-Cited by-同舟云学术

Study Abroad Learning Activities: A Synthesis and Comparison

Published:2000-08 Issue:2 Volume:22 Page:155-165
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Duke Charles R.¹

Affiliation:

1. Department of Marketing at Clemson University

Abstract

Learning activities are described for study abroad tours with appropriateness discussed in terms of study tour characteristics of location, integration with academic credit, and time spent on the tour. Journal writing is the most versatile activity. Company visits are the most impressive to students. Simulations engage students but require computer technology. Projects require sufficient research resources. Lecture/testing and treasure hunts require more time on tour.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/0273475300222010

Reference21 articles.

1. Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business: An Alternative Method

2. Computer Simulation Games in Marketing: Past, Present, and Future

3. Student Attitudes toward Marketing Mix Activities in the Large Class Environment

4. Integrate Ethnic Diversity into Marketing Education

5. Active and Passive Teaching Methodologies: Student Outcomes Over a Semester Course

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