Why people use social media: An investigation of engagement on an all-service platform
Author:
Affiliation:
1. Business Administration Division, Seaver College, Pepperdine University, Malibu, CA, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2389252
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1. Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
2. Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value
3. Boyd, D. (2008). Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingham (Ed.), Youth, identity, and digital media (pp. 119–142). MIT Press.
4. Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
5. Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China
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