Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
Author:
Affiliation:
1. Department of Marketing, College of Business Administration, Prince Sattam bin Abdulaziz University, AlKharj, Saudi Arabia
2. Department of Management Sciences, COMSATS University Islamabad (Sahiwal Campus), Sahiwal, Pakistan
Funder
Prince sattam bin Abdulaziz University
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2178093
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1. Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use
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