Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China-Reference-Cited by-同舟云学术

Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China

Published:2017-12 Issue:5 Volume:43 Page:945-954
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Chen Yi-Ru Regina

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference79 articles.

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5. WeChat user global report 2015;Bonhomme,2015

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