Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)-Reference-Cited by-同舟云学术

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Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

Published:2020-11 Issue: Volume:52 Page:79-98
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Buzeta Cristian,De Pelsmacker Patrick,Dens Nathalie

Funder

National Agency for Research and Development (ANID)/Scholarship Program/DOCTORADO BECAS CHILE/2017

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference108 articles.

1. A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students?;Alhabash;Social Media + Society,2017

2. Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter;Alhabash;New Media & Society,2015

3. Sport and prosumption;Andrews;Journal of Consumer Culture,2018

4. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015

5. Motivations to Interact with Brands on Facebook – Towards a Typology of Consumer–Brand Interactions;Azar;Journal of Brand Management,2016

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