Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value-Reference-Cited by-同舟云学术

Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

Author:

Ashraf Rana Umair¹²³^ORCID,Hou Fujun¹,Ahmad Wasim⁴

Affiliation:

1. School of Management and Economics, Beijing Institute of Technology, Beijing, P. R. China

2. Department of Management Sciences, COMSATS University Islamabad, Vehari Campus, Vehari, Punjab, Pakistan

3. School of Computer Science and Telecommunication Engineering, Jiangsu University, Zhenjiang, Jiangsu, China

4. Department of Marketing, School of Business, University of International Business and Economics, Chaoyang District, Beijing, P. R. China

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics

Link

Reference84 articles.

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