Online Reviews: What Drives Consumers to Use Them
Author:
Affiliation:
1. Texas A&M University – Corpus Christi, Corpus Christi, TX, USA
2. Chiang Mai University, Chiang Mai, Thailand
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2020.1779149
Reference86 articles.
1. What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM
2. “When Is Short, Sweet?” Selection Uncertainty and Online Review Presentations
3. The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
4. Credibility of Anonymous Online Product Reviews: A Language Expectancy Perspective
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