“When Is Short, Sweet?” Selection Uncertainty and Online Review Presentations
Author:
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference40 articles.
1. Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
2. Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
3. Consumer Search and Retailer Strategies in the Presence of Online Music Sharing
4. A STORYTELLING PERSPECTIVE ON ONLINE CUSTOMER REVIEWS REPORTING SERVICE FAILURE AND RECOVERY
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