1. Consumer herding behavior in online buying: A literature review;Ali;Int. Rev. Manage. Bus. Res.,2021
2. Situational factors in conformity;Allen;Adv. Exp. Soc. Psychol.,1965
3. SPSS Statistics Version 22: A practical guide;Allen,2014
4. Word-of-mouth, observational learning, and product adoption: evidence from an anime platform;Ameri;Mark. Sci.,2019
5. Herd consumption behaviour of indian youth towards luxury fashion brands: the mediating role of FoMO;Asif;Journal of Xidian University,2020