The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Author:

Park Do-Hyung1,Lee Jumin2,Han Ingoo1

Affiliation:

1. a Korea Advanced Institute of Science and Technology Business School

2. b Department of Management Information Systems, Korea Advanced Institute of Science and Technology Business School

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference44 articles.

1. Alba, J.; Lynch, J.; Weitz, B.; Janiszewski, C.; Lutz, R.; Sawyer, A.; and Wood, S. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61, 3 (1997), 38-53.

2. Arndt, J. Word of mouth advertising and informal communication. In F.D. Cox (ed.), Risk Taking and Information Handling in Consumer Behavior. Boston: Harvard University, Division of Research, Graduate School of Business Administration, 1967, pp. 188-239.

3. Bailey, J.E., and Pearson, S.W. Development of a tool for measuring and analyzing computer user satisfaction. Management Science, 29, 5 (1983), 530-545.

4. Bickart, B., and Schindler, R.M. Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15, 3 (2001), 31-40.

5. Bloemer, J.; Ruyter, K.; and Wetzels, M. Linking perceived service quality and service loyalty: A multidimensional perspective. European Journal of Marketing, 33, 11/12 (1999), 1082-1106.

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