Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial

Published:2019-07-01 Issue:13-14 Volume:35 Page:1193-1213
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Carrillat François A.¹^ORCID,O’Rourke Anne-Maree²^ORCID,Plourde Catherine³

Affiliation:

1. Business School, Marketing Discipline Group, University of Technology Sydney, Ultimo, Australia

2. QUT Business School, School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia

3. Ad-hoc Recherche, Montréal, Québec, Canada

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1634632

Reference47 articles.

1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

2. From endorsement to celebrity co-branding: Personality transfer

3. Celebrity endorsements: a literature review and research agenda

4. For Better, for Worse?

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Luxury branding and the creator Economy: Emerging challenges and future avenues;International Journal of Research in Marketing;2024-09

2. Celebrity endorser scandal: a literature review and future research agenda;Marketing Intelligence & Planning;2024-03-28

3. The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison;Journal of International Consumer Marketing;2024-03-20

4. The Hijrah Muslim celebrities’ influences towards young Muslim fashion consumers;AIP Conference Proceedings;2024

5. Sympathy or shock: how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands;Journal of Product & Brand Management;2023-10-10

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3