The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison-Reference-Cited by-同舟云学术

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The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison

Published:2024-03-20 Issue: Volume: Page:1-22
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Crespo Cátia Fernandes¹^ORCID,Ferreira Alcina Gaspar²^ORCID,Ribeiro Fábio Matos²^ORCID,Popa Victor³

Affiliation:

1. CARME, School of Technology and Management, Polytechnic of Leiria, CSG/ADVANCE, Leiria, Portugal

2. CARME, School of Technology and Management, Polytechnic of Leiria, Leiria, Portugal

3. School of Technology and Management, Polytechnic of Leiria, Leiria, Portugal

Funder

National Funds of the FCT – Portuguese Foundation

Science and Technology

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2324779

Reference127 articles.

1. Aaker, D. A. 1991. Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.

2. Measuring Brand Equity Across Products and Markets

3. Revenue Premium as an Outcome Measure of Brand Equity

4. Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

5. Social Identity Theory and the Organization

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges;Sustainability;2024-06-26

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