Luxury branding and the creator Economy: Emerging challenges and future avenues-Reference-Cited by-同舟云学术

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Luxury branding and the creator Economy: Emerging challenges and future avenues

Published:2024-09 Issue:3 Volume:41 Page:455-467
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Prandelli Emanuela^ORCID,Wang Yajin^ORCID,Weijo Henri^ORCID

Publisher

Elsevier BV

Reference56 articles.

1. Liquid luxury;Bardhi;Research Handbook on luxury branding,2020

2. Distance and alternative signals of status: A unifying framework;Bellezza;Journal of Consumer Research,2022

3. Brand tourists: How non–core users enhance the brand image by eliciting pride;Bellezza;Journal of Consumer Research,2014

4. BoF-McKinsey (2024). The State of Fashion 2024. www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/.

5. Burgess, R.G. (Ed.). (1982). Field Research: A Sourcebook and Field Manual (1st ed.). Routledge.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The creator economy: An introduction and a call for scholarly research;International Journal of Research in Marketing;2024-09

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