Celebrity endorsements: a literature review and research agenda
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1137537
Reference111 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Evidence-based advertising
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