From endorsement to celebrity co-branding: Personality transfer-Reference-Cited by-同舟云学术

From endorsement to celebrity co-branding: Personality transfer

Published:2014-03-21 Issue:4 Volume:21 Page:273-285
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Ambroise Laure,Pantin-Sohier Gaëlle,Valette-Florence Pierre,Albert Noel

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2014.7.pdf

Reference39 articles.

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3. Ambroise, L. and Valette-Florence, P. (2010) The brand personality metaphor and inter-product stability of a specific barometer. Recherche et Applications Marketing. (English edition) 25 (2): 3–29.

4. Batra, R. and Homer, P.M. (2004) The situational impact of brand imagery beliefs. Journal of Consumer Psychology 14 (3): 318–330.

5. Carroll, A. (2009) Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management 17 (October/November): 146–158.

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