Author:
Lee SoJung,Jeong EunHa (Lena)
Subject
Tourism, Leisure and Hospitality Management
Reference92 articles.
1. From endorsement to celebrity co-branding: Personality transfer;Ambroise;Journal of Brand Management,2014
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness;Amos;International Journal of Advertising,2008
3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. Self and self expansion in relationships;Aron,1996
5. Love and the expansion of self: Understanding attraction and satisfaction;Aron,1986
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献