The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness-Reference-Cited by-同舟云学术

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The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Published:2016-12-15 Issue:1 Volume:38 Page:31-43
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Wen Jing (Taylor)¹,Sar Sela²,Anghelcev George³

Affiliation:

1. Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

2. Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana–Champaign, Champaign, Illinois, USA

3. Department of Advertising, College of Communications, Pennsylvania State University, University Park, Pennsylvania, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2016.1233153

Reference31 articles.

1. How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands

2. The Role of Mood in Advertising Effectiveness

3. Autobiographical Memories, Affect, and Consumer Information Processing

4. Mood States Influence the Production of Persuasive Arguments

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products;Journal of Marketing Theory and Practice;2023-08-25

2. The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising;Journal of Consumer Behaviour;2023-07-18

3. Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness;Journal of Current Issues & Research in Advertising;2022-08-01

4. Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational message matching on persuasion.;Psychological Bulletin;2022-07

5. COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory;Electronic Commerce Research and Applications;2021-09

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