Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness
Author:
Affiliation:
1. Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, Florida, USA
2. School of Journalism and Mass Communications, University of South Carolina, Columbia, South Carolina, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2100845
Reference84 articles.
1. News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions
2. Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence
3. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
4. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
5. Sponsorship Disclosures of Native Advertising: Clarity and Prominence
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