How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/30/3/352/17927915/30-3-352.pdf
Reference51 articles.
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3. Adaval, Rashmi (2001), “Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information,” Journal of Consumer Research, 28 (June), 1–17.
4. Adaval, Rashmi and Kent B. Monroe (2002), “Automatic Construction and Use of Contextual Information for Product and Price Evaluations,” Journal of Consumer Research, 28 (March), 572–588.
5. Anderson, Norman H. (1971), “Integration Theory and Attitude Change,” Psychological Review, 78 (May), 171–206.
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