COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory-Reference-Cited by-同舟云学术

COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory

Published:2021-09 Issue: Volume:49 Page:101086
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Mejía-Trejo Juan^ORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference103 articles.

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